2024 has been a year of impressive watch releases, with brands consistently pushing the boundaries. However, not all watches manage to bring something truly unique to the table. Singer Reimagined, a French independent brand founded in 2016, takes a different approach. Connected to the car world, Singer specializes in producing chronographs inspired by motorsport. Their latest release, the 1969 collection, features four new references: two 1969 Chronographs and two 1969 Timers.
The 1969 Chronograph is the centerpiece of Singer's collection, using a modified Agengraphe caliber that offers a genuinely new development in chronograph movement design. This watch is primarily focused on chronograph use, with the current time displayed through apertures. Elapsed time is measured by centrally mounted hands. The 1969 Chronograph has the unique capability to time events up to 60 hours in duration.
On the other hand, the 1969 Timer is a different type of chronograph that displays the current time in a traditional way. The second hand runs continuously but can be instantly reset for timing shorter interval events. Both watches feature Singer Reimagined's signature barrel-shaped cases, measuring 40mm in diameter and 13.8mm tall. With this release, Singer introduces bronze to the collection, offering a fresh and distinctive aesthetic.
By focusing solely on chronographs and incorporating unconventional movements, Singer Reimagined sets itself apart from larger luxury watch brands. The brand's unique perspective, originating from their background in bespoke restorations of vintage Porsche 911s, guarantees a level of authenticity and specialization. With their 1969 collection, Singer continues to provide collectors with a variety of options, including more modestly sized cases.
The prices for the 1969 Timer and Chronograph in steel are CHF 31,500 and CHF 53,500, respectively. In bronze, the Timer and Chronograph are priced at CHF 32,500 and CHF 55,000, respectively. Whether you love or hate Singer Reimagined's distinctive style, their watches are undeniably unique and offer a refreshing take on the chronograph.
So, if you're looking for a watch that combines history, "sprezzatura," and exceptional craftsmanship, look no further than Singer Reimagined's 1969 collection.
